The fourth pillar of a state, the tongue of a country, the only form of expression for the people, language of the poor, although I could add millions of other attributes to it but since the heading says it so I’ll just settle with the fact that I am talking about our outspoken media. People often are found criticizing and complaining about the islands of power in the higher echelon of the state of Pakistan. Every five years you get to select the same people either in opposition or in power and they keep fooling all the people all the time because fools elect them to fool the already fools and the other half who are not fools, so in the end, you get fools electing fools to fool the fools which ironically are the same fools who elect the fools. Quite a mouthful, isn’t it?
The story doesn’t end here fellows. There are islands of power in media as well doing the same function. Like the start of my usual day, The first thing I do is I throw out the least important and things of no value out first [1*]. The State Media Please stand up and get out. So that was the state media, which in the most polite words is the government’s bitch. It’s the governments property so I would not be surprised if they start airing dirty home videos of the President and the Prime Minister. Awesome.
The other ones are private, and now that’s the point where the families come in. Obviously when you talk about different channels each channel has a backing of a trustee who funds it, or a group of trustee’s you can call them directors. These trustees are the ones controlling the channels, and primarily under ordinary circumstances they don’t care what their channel is airing. But each group represents their own mentality. Their ultimate goal is to sell stuff, which sells. It’s a business, everybody likes sensational news all the time, irrespective of the mentality of the businessman he sells his product which in this case is stupid news. Its like a drug trade, the big fish behind drug trade don’t realize the depth of hole that they are pushing people in. They are happy with the fact that people pay them to get into the hole.
Obviously where money is involved, people are interested very much interested. So the families pay huge lump of money to the government to get them a license, then they buy people. Obviously when they buy someone, they look for the needy. The ones who are hungry, the ones in the shackles of poverty, which constitute around 80 percent of my country, and like many of us, they are happy to curse on everything they want. So what the world is looking at is one giant philanthropist, giving away thousands of jobs to people and feeding their families single handedly. While the reality is they are hiring mercenaries. Striking the most sensitive part of the hungry nation, food and emotions.
Now as I said earlier, that the people in the media are from the 80 percent of the hungry population. [4*] So obviously they know what the rest of the bunch likes. Again as I said earlier, people like sensationalism so there you are, a perfect setup for a puppet show to be controlled by the board of trustee’s and ALAS! They use people from the same society which they control, as strings. They only give ideology to the channel and the rest is the work of mercenaries , to add spice and toppings to it.
Have you ever wondered how the advertisements work? There are many ways in fact:
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Introduce an irresistible offer
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Introduce a new concept
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Viral recursions of something, its like brainwashing
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Making something sound more grave than it really is
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Women…
There are couple of other ways to get attention. The same goes in your media, every other day you see repercussions of the things happened a month ago and people don’t seem to be bothered about it. Obviously it sells that’s why they show it, why else would they do so? All we are seeing is advertisements on the TV, and then there are paid commercials as well, so genuinely you are only watching ads of an ideology nearly rebellious in nature– that is totally “Jahilana”- and then the commercials to support these ads. Its commercials supporting the advertisements and commercials supporting the advertisement and the commercials supporting advertisements, – learned that from somebody – I mean its unstoppable recursive chain and why does it work because its what you want. How many times have you shared something on Facebook trying to become the center of attention? Why do people smoke Twitter with their breaking news stuff? Why do you think at the scene of the accident people are often seen making videos of the dead and injured, instead of helping them? Who in the heavens name is you think GEO Dost? What is See and Report?
The bottom line is that this is just big illusion under the name of ‘public opinion’. There is no way out unless you understand fore mostly important fact that its an illusion a bluff. An eye wash of a deceiver. A blinding spell of a magical madman. A dust storm in the Sahara…. Whew that was quite a handful. Again you probably get what I am talking about.
I cant resist leaving one fundamental factor while discussing media. I think you guessed it right. The fact that our media is tainted right to its roots under the influence of the Indian media. I have been to the most remote areas of Pakistan which have the facility of electricity and a luxury of TV. It is more demoralizing rather than shocking to see people glued to Indian media and their propaganda irrespective of the fact that they live from hand to mouth. TV is an addictive thing, like all other addictions, it doesn’t give direct effects, but later if you turn on the second favorite news channel, and you see people committing all sorts of atrocities and further telling the world how “Jahil” are we. So one fact is established, Start Plus sells in our public. Along come our channels, painting their programs and drams with the same brushes and paints and making second copies of an already substandard stuff. Great. People seem to have lost interest in art, rather all they like is some ugly Indian cow dressed in a sari, with a full exposed back and the belly button. Majority of clientele of this are women who play a significant role in fostering a society. Women its always your fault. [2*]
It is evident from the news bulletins that they like to exploit and spread despair in society. Have a look at this excerpt from a 9’o clock news bulletin few days after assassination of Governor Punjab:
Governor Punjab Salman Taseer who was Assassinated by his own guard, has been taken to blah blah blah. The Guard said blah blah. The man who jumped off a plane and dies is still unidentified. Then there was a gang rape report and followed by a murder.
Now what are they trying to tell everybody? most of the people with very little understanding of this find an easy escape from the poverty or other problems that we have and try doing the same stuff that is printed in newspaper. Also if media had realized the responsibility of their work, they would never shape a bulletin like a death report from Pakistan. What if people don’t know about if somebody killed someone somewhere? Isnt that the police’s job to find out? I would also like to mention here that there is more information that remains hidden from people, and they still live absolutely fine without it, so why not keep the brutalities/adversities aside and give them a breath of fresh air. As is said, “Don’t tell them what they don’t need to know”.
Again, I have another example of a media hype created throughout the world which claimed a life of a child. Remember when Large Hadron Collider was in full swing, and the night before the day it had to be tested to its full strength, a young girl from India was so panicked by the stupid exaggeration of media men that LHC experiment will create a black hole, and the world will fall in itself, that she strangled herself to death. Ridiculous.
Now since each department has got some good eggs too, but like others they are left to praise only. Imran Khan is a good political example. The fact that distinguishes the good eggs from the bad ones that they are open. They don’t circle around same things over and over again. They are educated in its literal sense. They know that’s its useless to throw somebody who is in a hole, into a deeper hole. They realize the responsibility of information handling and giving it to people. Again when I go adding airs and graces to everything I go off limits in other words I get into the character of our media, and repeat stuff a gazillion times in using different metaphors. After all everybody has some bit of GEO Dost and and See n Report in him/herself. I hope that someday people open their eyes to reality – Not Reality TV, the actual reality and stop watching the idiot box.[3*] Stop reading substandard newspapers and look into themselves for a change. The revolution always comes from within, otherwise its only a change of faces you are dealing with, with lots and lots of loss of public property. Ends –
The thing that I was writing ended above, but I would like you to tell how they brain wash people and how they buy people. I read in a novel based on the attack of Israel on Iraq’s Nuclear Facility – “Raid on the Sun” I think was its name. In that the writer has mentioned how Mossad gets to people and uses them – BTW I am not propagating against Mossad, fact is the ISI, RAW, CIA, KGB and every other Intel agency uses the same or variants of it to claim people – The writer wrote that Mossad gets people by attacking the following weaknesses, Money, Drugs, Sex.[a*] There are other ways of getting people on their knees to name one, family. Now for the brainwashing part, Its really simple. It like sleeping with a stupid commercial advertisement being played into your headphones. You get to hear is so many time that you are unable to distinguish between good and evil. If you have really strong will power, they sedate you and then play the savior, then they force you to believe in their truth. Once you are totally disoriented and the first person you see, who appears to be the only one helping you – which he is not, tells you something about you the chances are fair that you will believe what they are saying and then they show it to you again and again.
So having read all this Don’t you find similarities in the processes described above and the rest of the article? The choice is yours to make.
[a*] – I am not sure about drugs, but I remember having reading money and sex in it. I’ll update it as soon as I get my hands on the actual thing.
“Jahil” : is an Urdu translation for uneducated. The word uneducated doesn’t carry enough weight to describe the depth of its Urdu counterpart.
Incase you didn’t get that I was referring to
[1*] – poop
[2*] – The previous line was a meant to be a witty statement. don’t take it personally
[3*] – TV
[4*] – Do not get offended by the word hungry, it is the truth, people are very very hunger struck with nothing to eat.
And in-case you are wondering, why the explanations I understand all of it. Well my friend, there are people who don’t get sarcasm/wit/humor/symbolism etc. etc.